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FAQs

Everything you want to know about our lower sugar, bite-sized, clean ingredient snacks and chocolate.

Our Divinely Dark Madagascan 81% Cocoa Chocolate Chips and our Choccy Hazelnut Mango Mix and Nutty Choc Fix trail mixes are 100% ultra-processed free. All Nibble Simply products are minimally processed, made with just a handful of the finest, clean, low glycaemic index ingredients. If you are trying to avoid ultra-processed foods, our single-origin Madagascan dark chocolate chips and trail mixes contain no artificial emulsifiers, no seed oils, and no preservatives, making them completely clean-label.

Yes! Our signature UPF-Free Madagascan Dark Chocolate Chips are perfect for clean baking. In fact, they are one of the UK’s bestselling baking chocolate chips on Amazon, frequently holding the #1 spot.

Because our chocolate contains a higher proportion of premium cocoa butter and no emulsifiers, stabilisers or artificial additives, the chips melt beautifully while delivering a rich chocolate flavour.

Pro-Tips for Baking Clean Chocolate Chips:

• Oven Placement: If you love cookies with choc chips on top, bake your tray on the middle or bottom shelf. Keeping them away from the direct top-element heat helps retain a glossier appearance.

• The Baker’s Secret: For that perfect, picture-ready bakery look, press a few extra chocolate chips directly into the tops of your cookies just 2–3 minutes before pulling them out of the oven.

On average, Nibble Simply Divinely Dark Madagascan Chocolate Chips have on average 64% less sugar than mainstream dark baking drops. Instead of relying on high-glycemic refined white sugars and chemical emulsifiers, we use unrefined, low-GI coconut sugar and an 81% single-origin Madagascan cocoa mass.

Brand / Product Sugars (per 100g) Sweetener Type Cocoa Mass (%) UPFs / Emulsifiers
Nibble Simply Divinely Dark Madagascan Chips 17g Coconut Sugar 81% None
Guittard Extra Dark Chocolate Chips 38g Refined sugar 63% Sunflower Lecithin
Sainsbury’s Cook’s Dark Chocolate Chips 48g Refined sugar 51% Soya Lecithin
Menier Dark Chocolate Drops 49g Refined sugar 51% Lecithins
Waitrose Cooks’ Ingredients Dark Chocolate Chips 52g Refined sugar 50% Soya Lecithin
Dr Oetker Dark Chocolate Chips 53g Refined sugar 45% Vegetable Fats, Soya Lecithin

Why this matters for Low-Sugar / Low-GI shoppers:

While popular baking brands rely heavily on refined white sugar and chemical emulsifiers, Nibble Simply slashes the sugar content by over half (containing over 64% less sugar on average than conventional dark chocolate chips). By increasing the cocoa content (and with that naturally increasing the fibre) and swapping out high-glycemic refined sugars for lower GI coconut sugar, it satisfies chocolate cravings while helping to keep you fuller longer.

We sweeten our treats with coconut sugar and coconut nectar, both of which have a lower glycaemic index than refined sugar — helping to keep you fuller for longer. Watch our short video on glycaemic index here to find out more.

Our cocoa is responsibly sourced from Madagascar. Grown in unique, mineral-rich soil, Madagascan cocoa is one of the very best — and most exclusive — cocoas in the world, accounting for less than 1% of chocolate globally. It’s also naturally less bitter than many conventional cocoa masses, so despite containing over 64% less sugar than standard chocolate chips, our 81% dark chocolate chips taste noticeably sweeter than other 80% cocoa chocolate.

We’ve won two Great Taste Awards, plus multiple Free From Food Awards and Nourish Awards — recognised across every range we make, from our Madagascan Chocolate Chips to our biscuit bites and chocolate trail mixes.

Nibble Simply is recommended by diabetologists, nutritionists and dietitians thanks to our low glycaemic index ingredients and refined sugar free recipes. As with any dietary change, we always recommend checking your blood sugar response and consulting your healthcare provider, as individual needs vary.

Yes — our biscuit bites (Cheeky Choc Chip Cookie Dough, Fantastically Fudgy Lemon Shortbread, and Doubly Delicious Choc Choc Chip) along with our Nutty Choc Fix trail mix are all low carb and designed to fit most keto diets.

You’ll find Nibble Simply at Whole Foods UK, Ocado, Amazon UK, a growing number of independent retailers, and of course right here at nibblesimply.com.

Yes. Our biscuit bites are made from a base of super-satiating ground cashews instead of flour, so they’re naturally gluten free.

Our Divinely Dark Madagascan 81% Cocoa Chocolate Chips are made to a different standard entirely. On average, they contain 64% less sugar than conventional chocolate chips — because we focus on purity and real cocoa flavour, not sweetness.
Just four ingredients: single-origin Madagascan cocoa, coconut sugar, cocoa butter and a touch of vanilla — no soy lecithin, no industrial emulsifiers, no artificial sweeteners.

Standard baking chips lean on sugar and fillers to bulk out flavour. We do the opposite: cocoa content over 80% means the chocolate does the work, gently balanced by unrefined coconut sugar rather than refined sugar. Skip the fillers, and the flavour is exactly what you’d expect from that much real Madagascan cocoa — deep, complex, properly chocolatey.

The result: a clean-label chocolate chip that’s UPF-free, refined sugar free, and tastes like it and a Great Taste Award winner.

Brand / Product Sugars (per 100g) Sweetener Type Cocoa Mass (%) UPFs / Emulsifiers
Nibble Simply Divinely Dark Madagascan Chips 17g Coconut Sugar 81% None
Guittard Extra Dark Chocolate Chips 38g Refined sugar 63% Sunflower Lecithin
Sainsbury’s Cook’s Dark Chocolate Chips 48g Refined sugar 51% Soya Lecithin
Menier Dark Chocolate Drops 49g Refined sugar 51% Lecithins
Waitrose Cooks’ Ingredients Dark Chocolate Chips 52g Refined sugar 50% Soya Lecithin
Dr Oetker Dark Chocolate Chips 53g Refined sugar 45% Vegetable Fats, Soya Lecithin

Why this matters for Low-Sugar / Low-GI shoppers:

While popular baking brands rely heavily on refined white sugar and chemical emulsifiers, Nibble Simply slashes the sugar content by over half (containing over 64% less sugar on average than conventional dark chocolate chips). By increasing the cocoa content (and with that naturally increasing the fibre) and swapping out high-glycemic refined sugars for lower GI coconut sugar, it satisfies chocolate cravings while helping to keep you fuller longer.

No — none of our products contain sugar alcohols or polyols. Ingredients like sorbitol, xylitol, erythritol and maltitol are common low-sugar sweeteners in keto products, but they’re indigestible for many people and can upset sensitive stomachs. Nibble Simply does not contain any sugar alcohols.

HFSS (High Fat, Sugar and Salt) is a UK government nutritional classification used to identify products considered ‘less healthy’, which determines where they can be placed in-store and how they can be advertised. We’re proud that our chocolate trail mixes are the first chocolate trail mix in the UK to be fully HFSS-compliant. Learn more about our Nutty Choc Fix and Choccy Hazelnut Mango mix

On average, our products contain over 60% less sugar than conventional equivalents, sweetened naturally with coconut sugar. Our Madagascan Chocolate Chips contain 17g sugar per 100g, our biscuit bites just 10g per 100g, our Nutty Choc Fix trail mix just 2.2g of sugar per pack, and our Cheeky Choc Chip Cookie Dough just 3.5g of sugar per pack.

Yes! Because our signature Divinely Dark Madagascan Chocolate Chips are 81% cocoa and crafted with high-quality, pure cocoa butter and zero artificial stabilizers, they melt beautifully. They are perfect for chocolate chip cookies, brownies, or drizzling over desserts without getting clumpy or dry.

Yes, our chocolate chips are naturally made without dairy, they’re plant-based, and vegan-friendly (and vegan certified). We use 81% cocoa from Madagascan and real, plant-derived ingredients, making them an excellent choice for vegan baking or dairy-free snacking.

But please note our products carry an allergen warning: they are packed in a facility that also handles soy, mustard, celery, egg, milk, sesame and all nuts–including peanuts.

Yes — every Nibble Simply product is Vegan Certified. Please note our products are packed in a facility that also handles soy, mustard, celery, egg, milk, sesame and all nuts–including peanuts.

Still have questions? Get in touch at [email protected]
— we're always happy to help.